Though several years have passed since the tragic events of September 11, a day eternally etched into the collective memory of the United States, the wounds feel as raw as if they had occurred yesterday.

For those who experienced 9/11 firsthand, the date evokes a profound sense of sadness and mourning.

It was a day when the skies turned dark, and the world stood in shock as the twin towers crumbled, claiming the lives of over 3,000 innocent individuals.

Yet, amid the smoke and debris, it also revealed the enduring patriotism and resilience of the American people.

During those tumultuous times, the iconic American brand Budweiser aired a commercial that resonated deeply with countless individuals. Its touching message moved even the most stoic of hearts to tears.

Amid the tragedy of that fateful day, America stood united against those responsible for the heinous act.

The loss of lives was mourned not just by Americans, but by people worldwide, with messages of condolence pouring in from every corner of the globe.

In that moment, humanity transcended borders and differences, as nations around the world shed tears alongside the United States.

In the poignant commercial, Budweiser’s majestic Clydesdales, renowned for their strength and elegance, took center stage.

The advertisement depicted these iconic horses traversing the streets of New York City, passing landmarks like the Statue of Liberty and Brooklyn Bridge, before reaching a park with a breathtaking view of the city skyline.

However, it was the powerful conclusion of the ad that left a lasting impression on viewers. Arriving at the site where the Twin Towers once stood, the Clydesdales came to a solemn halt and bowed their heads in a moment of reverence.

The message conveyed by this impactful advertising was crystal clear: “never forget, and never allow such a tragedy to occur again.”

“This remarkable commercial remained off the airwaves until the 10th anniversary of the tragic events of September 11, 2001,” noted Paul Chibe, Vice President of Marketing at Anheuser-Busch, the parent company of Budweiser.

Chibe, who oversees marketing for Anheuser-Busch, including the Budweiser brand, remarked, “We consider our 9/11 Clydesdales tribute ad to be very special.” He continued, “We were honored to re-air the spot on the 10th anniversary as a means to support the fundraising campaign for the National September 11 Memorial & Museum. Our objective was to raise funds and awareness for the museum.”

The commercial underwent some modifications to reflect the passage of time and to underscore its central message: the importance of never forgetting those who lost their lives and were affected by the events of 9/11.

Even today, years after its initial airing, this heartfelt advertisement continues to serve as a poignant reminder of the resilience, unity, and unwavering spirit that emerged from the tragedy of September 11th.

It stands as a monument to the enduring memory of that fateful day and the indomitable strength of a nation.